Ayurvedic based FMCG/OTC product manufacturing unit

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Ayurveda is an Indian system of medicine derived from “Ayurvedic” natural herbs & is a form of alternative medicine.

Market Overview
  • Ayurvedic FMCG market is approx. USD 4571.7 million market in 2020 and expected to be of USD 5172.7 million market by 2027, growing at CAGR of 12% from 2020 to 2026.

  • In India, the Ayurvedic FMCG market is approx. INR 300 billion market in 2019 and expected to be of INR 710.87 billion market by 2025, with CAGR of 16.06 %.

Segments and Sub segments
  • Ayurvedic based FMCG/OTC product can be further seen into following sub segments:

Ayurveda segments.png
Market opportunity
  • Rising awareness about the importance of a healthy lifestyle, increasing preference in favour of chemical-free natural products, as well as favourable government initiatives like Government Initiative - Ministry of AYUSH (highlighting Ayurvedic immunity-enhancing tips as preventive health measures) have led to the expansion of the Ayurveda market in India.

  • 89% of Indian households purchase ayurvedic products in 2022 as compared to 76% 2016

Countries Market share in Ayurveda FMCG products
  • The export value of ayurvedic and herbal products amounted to about 428 million U.S. dollars from India in fiscal year 2020.

  • India, Indonesia, Myanmar, Sri Lanka accounts for the largest share of the market due to their rich tradition of herbal medicines led by. India is the largest market and accounts for almost US$ 1200Mn in terms of market value.

  • In addition to expanding consumer base, anti-ageing and anti-wrinkle creams are anticipated to fuel the market growth

  • Private brands account for about 85% share of the country's Ayurveda market

  • The demand for food supplements and immunity boosters is increasing across the globe as consumers move from curative medicine to natural medicines

Report coverage
  • The report is a detailed business plan of Ayurveda FMCG/ OTC product manufacturing business in India. The report covers

  • Introduction

  1. Report structure and approach

  2. Product variants in Ayurveda products

  3. Segments and Sub segments

  • Market Data

  1. Global Market size – Current and Future

  2. Indian market size – Current and future

  3. Variant wise market size – Current and future

  4. Nature of buyer wise – Current and future

  5. Demand supply gap and the size of business opportunity

  • Manufacturing details

  1. Raw material required

  2. Manufacturing process

  3. Machines required

  4. Details of machine and raw material suppliers

  5. Licenses and certificates required

  6. Operational Manpower requirement and organization chart

  • Existing players and their profile

  1. Players in the market

  2. Detail profile – Revenue, customer, size, team profile etc.

  3. SOWT of major players

  • International Trade

  1. India’s historical import and export – By value and volume

  2. Major Exporting destinations

  3. Major importing destinations

  4. Major players buying from India (with their contact details)

  5. Major players supplying to India (with their contact details)

  6. Major Indian players importing from outside India and reasons for the same

  • Government schemes and support

  1. State wise government schemes and subsidies

  2. Government policy

  • Financial Plan

  1. Capex required

  2. Opex requirement

  3. Forecasted Income and Expenditure statement

  4. Break Even Analysis

  5. IRR & ROI

  • The business idea analysis

  1. Summary of business prospects

  2. SWOT Analysis of the business

  3. Market Dynamics

  4. Trade channels and margins

  5. Associated risk with the business and possible mitigation plan

  • Go -to Market Strategy

  1. Strategic options to enter market

  2. Resource requirement for each strategic option

  3. Pros and Cons of each strategic option

  4. Other resource requirement

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