Wet Wipes products manufacturing unit

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Wet wipe is a small disposable cloth treated with a cleansing agent and/or moisturiser (depending on application), generally used for personal hygiene and household cleaning.

Market Overview
  • Wet wipe market is approx. INR 1.1 Lacs Cr (USD 15 billion) market in 2020 and expected to be of INR 1.8 Lacs Cr (USD 25.1 billion) market by 2027, growing at CAGR of 6.4% from 2020 to 2027

  • In India, the wet wipes market is approx. INR 416 Cr market in 2020 and expected to be of INR 1576 Cr market by 2027, with CAGR of 16 %.

Segments and Sub segments
  • The Wet Wipes product can be further seen into following sub segments:

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Market opportunity
  • An increasing rate of childbirth, rising population of working women, coupled with modernization in healthcare practices, are the key factors propelling the demand for Wet wipes. Sensitization toward safety and hygiene (specially post COVID) will lead to significant growth opportunity in the market for across category of wipes products

Countries Market share in Wet Wipe business
Countries market share by Value and quan
Major Importer of Indian made Wipes
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  • 85% of total supply of wet wipes is made by China to India

  • COVID has a led to enter many new players in the market in hygiene wipes business

  • Various new entrains in Hand & Sanitization/Disinfection product category in the CY 2021

  • Healthcare/Medical is picking up in the market but yet across range of hospitals have not adopted the practice

Report coverage
  • The report is a detailed business plan of Wet wipe manufacturing unit in India. The report covers

  • Introduction

  1. Report structure and approach

  2. Product variants in Wet wipes

  3. Segments and Sub segments

  • Market Data

  1. Global Market size – Current and Future

  2. Indian market size – Current and future

  3. Variant wise market size – Current and future

  4. Nature of buyer wise – Current and future

  5. Demand supply gap and the size of business opportunity

  • Manufacturing details

  1. Raw material required

  2. Manufacturing process

  3. Machines required

  4. Details of machine and raw material suppliers

  5. Licenses and certificates required

  6. Operational Manpower requirement and organization chart

  • Existing players and their profile

  1. Players in the market

  2. Detail profile – Revenue, customer, size, team profile etc.

  3. SOWT of major players

  • International Trade

  1. India’s historical import and export – By value and volume

  2. Major Exporting destinations

  3. Major importing destinations

  4. Major players buying from India (with their contact details)

  5. Major players supplying to India (with their contact details)

  6. Major Indian players importing from outside India and reasons for the same

  • Government schemes and support

  1. State wise government schemes and subsidies

  2. Government policy

  • Financial Plan

  1. Capex required

  2. Opex requirement

  3. Forecasted Income and Expenditure statement

  4. Break Even Analysis

  5. IRR & ROI

  • The business idea analysis

  1. Summary of business prospects

  2. SWOT Analysis of the business

  3. Market Dynamics

  4. Trade channels and margins

  5. Associated risk with the business and possible mitigation plan

  • Go -to Market Strategy

  1. Strategic options to enter market

  2. Resource requirement for each strategic option

  3. Pros and Cons of each strategic option

  4. Other resource requirement

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